Family-friendly is the adjective that this Brand wants to live out. When tasked with this seasonal campaign it was clear that being relevant with a fun, family-friendly approach was the best way to level up Pest Control. Introducing… it’s GAME OVER for Pests.

The Goal: Deliver a campaign that would help drive leads specifically for their pest services on social media. The client recently entered new markets and needed to establish brand awareness while increasing lead flow in record time.

The increase in mobile gaming inspired the retro vibe, and the majority of online purchases on their site were primarily through a mobile device. The campaign demonstrated a pest technician zapping the pests in an arcade-style game that transports the user into the real life of pest control. We used iconic games like Paperboy and Galaga for reference, but flipped the switch to align it more with the client’s branding.

We focused the beginning of the campaign on getting as many eyes on the game-changer video as possible on Meta, NextDoor, and TikTok. Then retarget those who watched the video with a new offer. Through continuous ad creative updates based on the data we received and seasonal pest trends, we saw lead generation increase and cost per lead decrease month after month!

Strategies:

External marketing strategy and consultation

Internal marketing strategy

Campaign messaging

Email marketing strategy

Social Media organic strategy

Oversaw the graphic design and animation

Oversaw paid advertising strategy

Overall, more than 2 million people were reached by the ads during the campaign, with 314 contacting the client for pest control services from the social ads. The overall cost-per-lead for the campaign was $171.26, and the cost-per-lead in the final month was $51.64.

Overall, contact form submission leads increased by 46.54% from all channels, 680 form submissions. Lead generation in all target markets increased, with one new market in particular increasing lead generation by 169%. All indicators showed a heightened awareness of the brand in their new markets.

Results:

314 Qualified Leads

$171.26 Overall Cost per Lead

429 New Social Followers

>2 million people reached